I am new to the blogosphere. That is in terms writing blog posts. However, as I tread my way through blogville, I have been discovering an old truth all over again. This was pounded home vigorously by Dale Carnegie in his best selling book How to Win Friends and Influence People. That principle is, if you really want others to listen to you (in this case read your blog posts ;) ) You’ve gotta stop treating them as idiots. Now, I hear people saying “hah, no blogger treats their readers as idiots”. But, I’ve seen it happen on a lot of blogs. Some bloggers just don’t give a damn about the readers, and they go on and on about how their new book has hit the book stores, How you can attend their new session (and give them some money) etc,. The problem with these kind of bloggers is that they are consumed by their own self. To hell with these kinda bloggers. The funny thing is they never succeed and wonder why their blog does not have as many subscribers as the blogs of so many successful bloggers.
And there are those other bloggers, the successful ones (Phil Haack of haacked.com, Jeff Atwood of codinghorror.com, Scott Hanselman of hanselman.com and others). It’s interesting to see what these guys do differently. They just don’t take their readers for granted. They post good content, which at the end of the day is any content which is gonna help the readers. It doesn’t matter how trivial or how obvious the stuff written on the blog post is. This is what all the bloggers should aspire to do. Do something positive which helps other people. And you know what, if you successfully do this; money, success and glory are all just byproducts. You’ll get all of them as a frigging byproducts.
I spent an evening in the dressing room of Howard Thurston the last time he appeared on Broadway- Thurston was the acknowledged dean of magicians. For forty years he had traveled all over the world, time and again, creating illusions, mystifying audiences, and making people gasp with astonishment. More than 60 million people had paid admission to his show, and he had made almost $2 million in profit.
I asked Mr. Thurston to tell me the secret of his success. His schooling certainly had nothing to do with it, for he ran away from home as a small boy, became a hobo, rode in boxcars, slept in haystacks, begged his food from door to door, and learned to read by looking out of boxcars at signs along the railway.
Did he have a superior knowledge of magic? No, he told me hundreds of books had been written about legerdemain and scores of people knew as much about it as he did. But he had two things that the others didn’t have. First, he had the ability to put his personality across the footlights. He was a master showman. He knew human nature. Everything he did, every gesture, every intonation of his voice, every lifting of an eyebrow had been carefully rehearsed in advance, and his actions were timed to split seconds. But, in addition to that, Thurston had a genuine interest in people. He told me that many magicians would look at the audience and say to themselves, Well, there is a bunch of suckers out there, a bunch of hicks; I’ll fool them all right. But Thurston’s method was totally different. He told me that every time he went on stage he said to himself: I am grateful because these people come to see me, They make it possible for me to make my living in a very agreeable way. I’m going to give them the very best I possibly can. He declared he never stepped in front of the footlights without first saying to himself over and over: I love my audience. I love my audience. Ridiculous? Absurd? You are privileged to think anything you like. I am merely passing it on to you without comment as a recipe used by one of the most famous magicians of all time.
There you have it, one of the best guys on people management telling you how to write good blog posts and be a good blogger ( I am referring to Dale Carnegie of course ;) )